ITA's New Market Diversification Tool

December 12, 2018

ITA’s new Market Diversification Tool can help you identify potential new export markets. Enter what products you make and the markets you currently export to, and the tool uses an algorithm to rank potential markets. 


  • It uses product-specific trade and tariff data and economy-level macroeconomic and governance data to suggest which markets make sense for further research.

  • You can tailor the search to your needs, focusing on specific regions and markets and changing how the different indicators contribute to the results.

  • You can also dig into the data and export them to better understand the rankings.


To try the ITA’s new market diversification tool, visit 



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